Scooter Braun: Net Worth, Partner and Breakup – Personal Life 2025

In the competitive landscape of the music industry, few names resonate as powerfully as Scooter Braun. The American music manager has built a net worth of $500 million, establishing himself as one of the most influential figures in entertainment. From discovering a young YouTube sensation to orchestrating billion-dollar business deals, Braun’s journey reflects both remarkable success and significant controversy. This article explores his impressive net worth, his relationship with ex-wife Yael Cohen, and the circumstances surrounding their highly publicized divorce.

Personal Information

Category	Details
Full Name	Scott Samuel Braun
Stage Name	Scooter Braun
Date of Birth	June 18, 1981
Age	43 years old
Birthplace	New York City, New York, USA
Nationality	American
Education	Greenwich High School; Emory University, Atlanta
Occupation	Music Manager, Entrepreneur, Investor
Company	SB Projects, Former CEO of HYBE America
Net Worth	$500 million (2025)
Ex-Wife	Yael Cohen Braun
Marriage Duration	2014 – 2021 (Divorced 2022)
Children	3 (Jagger, Levi, Hart)
Famous Clients	Justin Bieber, Ariana Grande, Demi Lovato, Kanye West

Scooter Braun’s Net Worth: Building a Music Empire

The Justin Bieber Discovery

Scooter Braun’s career was launched when he discovered Justin Bieber on YouTube in 2006 when the musician was just 12 years old. This single discovery would become the foundation of an entertainment empire worth hundreds of millions of dollars. Braun tracked down Bieber’s mother and convinced her to give him a chance, ultimately signing the young artist and building him into a global superstar.

Diverse Portfolio and Strategic Investments

Beyond talent management, Braun was an early investor in major tech companies including Uber, Spotify, Waze, DropBox, Pinterest, Lyft, Ro, Noom, and Liquid I.V. These strategic investments significantly contributed to his wealth accumulation, demonstrating his business acumen extended far beyond the music industry.

Through his company SB Projects, Braun has managed a diverse roster of artists, including Ariana Grande, Demi Lovato, and J Balvin. His multidimensional approach to entertainment encompasses film, television, and technology ventures, creating multiple revenue streams.

The Billion-Dollar Deal

The pinnacle of Braun’s financial success came in 2021. The acquisition of holdings company Ithaca brought Braun’s net worth beyond $1 billion when he sold it to South Korean entertainment company HYBE Corporation. This massive transaction included a reported $100 million in cash and stock, positioning Braun as CEO of HYBE America.

The Taylor Swift Controversy

One of the most controversial and profitable aspects of Braun’s career involved Taylor Swift’s music catalog. When Braun acquired Big Machine Label Group, his team valued it at $140 million, but he later sold the masters of Taylor Swift’s first six albums to Shamrock Capital in 2020 for an estimated $405 million, reportedly making a profit of $265 million from the deal. This transaction sparked intense public backlash from Swift and her fans, who accused Braun of bullying and manipulative behavior.

Current Financial Status

As of late 2025, Scooter Braun’s net worth is estimated to be approximately $500 million, according to multiple sources. This figure reflects not only his management commissions and business deals but also his extensive real estate portfolio and investment returns.

Scooter Braun’s Partner: Yael Cohen Braun

Meeting and Marriage

In 2013, Braun began dating Yael Cohen, and the couple wed on July 6, 2014, in Whistler, British Columbia, Canada, at Cohen’s parents’ house. Their relationship began after Braun saw Cohen’s TEDx talk about her nonprofit organization.

Who is Yael Cohen?

Yael Cohen, 36, is an activist and charity founder who was born in South Africa but later raised in Canada. She holds a degree in political science from the University of British Columbia. After her mother was diagnosed with cancer, Cohen set up a non-profit organization called F**k Cancer that aims to raise funds fighting the disease.

Beyond her charitable work, Cohen established herself as a digital entrepreneur. She launched the parenting blog Motherlucker after the birth of their first child, which was later purchased by the dating app Bumble, leading to her appointment on Bumble’s board of advisers.

Building a Family

The couple had a son in 2015, another son in 2016, and a daughter in 2018. Their three children—Jagger, Levi, and Hart—became central to both parents’ lives, with Braun frequently expressing how fatherhood changed his perspective on success and validation.

The Divorce: A High-Profile Breakup

The Unexpected Split

Braun filed for divorce in July 2021, which was finalized in September 2022. The timing shocked many observers, as the couple had publicly celebrated their seventh wedding anniversary just weeks before the filing. The exact reasons are not known, but it was stated at the time that the pair had drifted apart and “irreconcilable differences” was filed on the papers.

Allegations and Media Scrutiny

The divorce attracted significant media attention, particularly regarding alleged infidelity. Despite Braun reportedly having Cohen sign a nondisclosure agreement regarding the divorce, rumors about infidelity on both sides surfaced. Some reports suggested Cohen had been involved in a year-long relationship with another person, while Braun faced his own cheating allegations.

The Settlement Details

According to the couple’s divorce decree, assets were split according to their prenuptial agreement, with Braun receiving a $65 million home in Brentwood, the couple’s $40 million private jet, more than 100 pieces of art by artists like Andy Warhol, a Porsche, and a Tesla.

Cohen received a $20 million equalization payment from Braun to offset the property he was keeping, along with a separate $30 million Brentwood home, additional artwork, and a Land Rover. Braun also provides an additional $60,000 per month in child support. The couple agreed to joint legal and physical custody of their three children.

Braun’s Reflections on the Marriage

In 2025, Braun opened up about the divorce on the podcast “The Diary of a CEO.” He shared that both he and his ex-wife contributed to things not working out between them, stating “things happened both ways” and that “both people have to play a role in where we got to”.

Braun advised future couples to “go on vacations together,” noting that he and Cohen did vacations with the kids and with friends, but didn’t take vacations together as a couple, especially after having three kids in five years. He expressed that the experience, while painful, ultimately made him a better person.

Mental Health Struggles

On Steven Bartlett’s podcast, Braun candidly shared that he battled suicidal thoughts in 2020, feeling overwhelmed by the idea of missing time with his children. The breakdown of his marriage coincided with professional challenges, creating what he described as one of the most difficult periods of his life.

Life After Divorce

Co-Parenting and Moving Forward

Cohen shared that everyone is figuring out the new landscape “with love, grace and respect,” noting that’s all they can hope for. Both parents have remained committed to maintaining an amicable relationship for their children’s sake.

Career Changes

In 2024, Braun made headlines by announcing his retirement from artist management after 23 years in the business. He transitioned from his role as CEO of HYBE America to become a board member and senior advisor in 2025, marking a significant shift in his professional life.

Personal Growth

Braun has stated that “whoever gets me next is in for a treat, because I’m a better version than what I was before,” indicating his commitment to personal development following the divorce. He emphasized that his journey unfolded exactly as it was meant to, even with the painful discoveries he and Cohen made about themselves.

Conclusion

Scooter Braun’s story is one of extraordinary success tempered by personal challenges and public controversies. With a net worth of $500 million built through talent management, strategic investments, and billion-dollar deals, he stands as one of the music industry’s most powerful figures. His marriage to Yael Cohen produced three children and lasted seven years before ending in a highly scrutinized divorce that was finalized in 2022.

From discovering Justin Bieber to navigating one of the industry’s most controversial feuds with Taylor Swift, from building a business empire to experiencing the breakdown of his marriage, Braun’s journey reflects both the heights of success and the depths of personal struggle. As he continues to evolve beyond his role as a talent manager, his legacy in the music industry remains undeniable, while his personal story serves as a reminder that even the most successful individuals face significant challenges in maintaining work-life balance and personal relationships.

Today, Braun focuses on co-parenting his three children with Cohen, pursuing new business ventures, and applying the lessons learned from both his professional triumphs and personal setbacks. His story continues to unfold as he navigates this new chapter of his life with what he describes as greater self-awareness and emotional maturity.