Beauty buffs are flocking to Aldi to snap up a hair wrap they reckon is better than viral Dyson – & it’s over 8x cheaper

In the bustling world of beauty tools, where innovation often comes with a premium price tag, a surprising contender has emerged from an unexpected corner: the discount supermarket Aldi. Beauty enthusiasts are reportedly flocking to the retailer to acquire a hair wrap that many claim rivals the performance of the highly coveted Dyson Airwrap, all while being significantly more affordable.

The product in question, often released as part of Aldi’s popular “Specialbuys” range, has garnered attention for its ability to deliver salon-like results at a fraction of the cost, positioning itself as a compelling alternative for budget-conscious consumers seeking professional styling at home.

Aldi’s Visage Hair Styler: An Accessible Innovation

Aldi’s offering, known as the Visage 5-in-1 Hair Styler, has become a much-discussed item among beauty buffs. While the Dyson Airwrap typically retails in the region of £399.99 to £479.99, the Aldi version is priced around £49.99 to £59.99 in the UK, making it over eight times cheaper. This substantial price difference is a key factor driving its popularity.

The Visage Hair Styler is designed as a versatile multi-tool, equipped with five attachments that cater to various styling needs. These typically include two curling attachments (often specified as left and right barrels), a large round brush, an oval brush (sometimes specified as 32mm and 60mm), and a concentrator nozzle for drying. The device boasts several technical features aimed at ease of use and performance, such as four different temperature levels (with some models noting specific temperatures like 60°C, 80°C, and 95°C) and a cool-shot button to help set styles. Additionally, it offers three air speed levels and a 360-degree swivel cord, enhancing maneuverability during styling. Many iterations also incorporate ionic technology, a feature designed to reduce frizz and leave hair smoother. Aldi typically backs the product with a three-year warranty, adding to its appeal.

User Experiences and Community Reactions

The Aldi Visage Hair Styler has sparked considerable conversation across social media platforms, particularly on TikTok, where users have shared their experiences. Many reviews highlight the styler’s surprising effectiveness for its price point. One TikTok user, self-professed as “terrible at hair,” expressed amazement at how “easy” the tool was to use, ultimately achieving a “gorgeous salon-worthy blowout”. This sentiment of accessibility for less experienced users is a recurring theme, with many noting a manageable learning curve to master the attachments and techniques.

However, like any widely reviewed product, feedback is not universally ecstatic. Some users have pointed out minor drawbacks, such as the cord length, which at approximately 180cm, some find restrictive for optimal styling flexibility. A few individuals reported dissatisfaction with the curling components, suggesting they returned the product. Conversely, many others have passionately endorsed the styler, with one user even stating, “I have the Dyson and don’t even think that is good,” underscoring the perceived value and performance of the Aldi alternative. Another satisfied customer simply declared, “I have it and I love it”.

Availability and the ‘Specialbuy’ Phenomenon

The Visage 5-in-1 Hair Styler is frequently released as an Aldi Specialbuy, meaning it is available for a limited time and often sells out rapidly. These limited-time offers, often coinciding with events like Black Friday or specific seasonal beauty promotions, contribute to the product’s buzz and desirability. Shoppers are often advised to visit stores quickly upon release to secure one before stock depletes.

Conclusion

The Aldi Visage Hair Styler represents a compelling option for those seeking a multi-functional hair styling tool without the significant investment required for high-end alternatives like the Dyson Airwrap. Its array of attachments, combined with features like ionic technology and a powerful airflow, offer a practical solution for achieving various styles at home. While user experiences may vary, the overwhelming sentiment points to an excellent value proposition, making it a firm favourite among beauty enthusiasts looking for an effective and affordable way to style their hair.